Violet & Wren
Start-up brand Violet & Wren approached Reef to launch their brand into the market of luxury silk loungewear.
Working with founders Louise and Helen, we crafted a new identity to catch the attention of potential stockists, producing guidelines and a brand strategy to see them through launch and into production. Developing a visual style, we shot their launch collection ‘Botanica’ in a distressed location to juxtapose with the delicate English silk products. We accompanied each campaign shot with polaroid and film to give the brand a rich, tangible feel before producing their first look book, designing the website to start driving sales and interest, raising awareness amongst potential stockists.
Creative Direction. Graphic Design. Production. Photography. Art Direction. Account Handling. Reprographics.