Working with Heritage Cloth agency on new sportswear start up Sundried, Reef worked to craft a new identity that stood out from competition and re-defined the fitness and activewear market. Crafting and delivering a brand strategy piece with concepts that included web design, app development, in-store activation including packaging, we developed a brand document that would showcase the brand’s values to investors. Reef became brand ambassadors, recommending application of brand across all touch points including the first launch collection of mens and womens luxe sportswear from clothing branding to neck labels and clothing tags.
Creative Direction. Graphic Design. Production. Photography. Art Direction. Account Handling. Reprographics.