Lifestyle Floors approached Reef earlier this year to create a standout campaign for their latest product launch, a range of Luxury Vinyl Tiles set to challenge well-known and established competitors with a new range of wood and stone effect tiles. Reef produced a concept which won the business and set about crafting the DesignerFloors Collection brand. From brand identity and supporting guidelines, to room set and swatch photography, print solutions to help consumers choose their perfect floor covering to web design, POS and even exhibition stands, we crafted the entire campaign set to make consumers re-evaluate their perceptions of vinyl flooring; the perfect floor covering solution for those real life moments.
Creative Direction. Graphic Design. Production. Photography. Art Direction. Account Handling. Reprographics.