BHS Lighting AW15
Well known high-street brand British Home Stores approached us with a pitch brief to include photography, videography and brochure design of their most reputable home department, lighting. Working with a board of directors, designers, buyers and the marketing department, we crafted a new concept for BHS to carefully position their lighting into homely settings whilst combining location photography with studio to showcase the diversity and quality of each of their ranges. The piece required careful shoot production, fresh creative thinking and meticulous art direction to elevate the brand positioning whilst scrupulous management ensured delivering the project within planned timescales and budgets for important store drops and title insertions.
Creative Direction. Graphic Design. Production. Photography. Art Direction. Account Handling. Reprographics.