Ashley Wilde Brand Repositioning
Pitching with Heritage Cloth agency we proposed a new identity, website design and e-marketing strategy to connect with Ashley Wilde’s clientele, re-affirming their enviable market leading positioning whilst starting new conversations, continuing to drive innovation and multi-channel communication. The concepts were approved in the pitch meeting and the new identity was immediately rolled out across the group and to sales reps via sale material, providing renewed passion and drive to connect with clients and increase orders. The e-marketing campaigns proved a real success with click through and open rates soaring above industry standard whilst pushing new online incentives such as the new Members Club and online stock portal.
Creative Direction. Graphic Design. Production. Photography. Art Direction. Account Handling. Repro.